5 steps to successful branding & marketing

1. define your mythic journey

How did you get there? Why on earth did you decide to start this company? What's unique about it? What are the obstacles that almost stopped you from success? How did you rise from the ashes? How did you arrive at your core values? These are the totems that shall be echoed throughout your brand messaging. We need to feel your humanity, your failure, your wisdom, your integrity. Become a trusted human leader by owning your failure as a teacher.

2. realize your Core values

Take a look at your mythic journey. Who were the key players and how did they instill a sense of integrity in your mission? What tools did you learn to use? What is the singular truth that must be shared? You'll need three clearly defined values that echo the teachings of your mythic journey. What did you figure out that can save your audiences the trouble of learning the hard way? Build your business on customer-focused goals that inspire trust. Inform, refine, design, inform.

3. lay your foundation

Who are you serving? Get detailed here. Use qualitative and quantitative data to profile your audiences and determine who they are, where they live, what they love, when they go where, and how they feel. Then, define the four content pillars or product topics your brand solves. You want to be the provider of the content your audiences need to make an informed decision at any stage of your brand’s awareness. Be the provider of the truth.

4. be an eternal architect

Define your brand architecture based on your brand values, mythic journey, competitor differentiation, and audience preferences.

Extend your branding to the content defined in your four pillars. Each pillar should include many informative subtopics. Use a powerful CRM to learn how your audience is interacting with your content and refine it over time as you become the #1 trusted resource for audience searches. Keep refining as you learn from the data loops you design.