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experiential marketing
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branding strategy
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design discipline
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creative leadership
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experiential marketing • branding strategy • design discipline • creative leadership •
I’m Amanda Terese Raby. Folks call me “Raby”.
Welcome to my creative portfolio and brand strategy consulting hub. My mission is to craft immersive brand "spells" that transcend conventional boundaries of storytelling, design, and technology, uniting individuals for transformative and life-altering experiences.
Please enjoy this inspirational video about psycho-magick. I produced all the music, graphics, and video.
Brands I’ve worked with
brand packaging + Retail
I am deeply passionate about harnessing the influence of CPG (Consumer Packaged Goods) design to drive the mass adoption of sustainable packaging alternatives, such as mycelium, cellulose, and algae-based materials. It has been a privilege to contribute to this movement by inspiring major brands like Simple Solution Naturals to transition from plastic to cellulose packaging.
At the start of my career, I had the honor of apprenticing as a Production Artist under the late Dudley Campbell of Procter & Gamble. Together, we worked on iconic projects, including packaging for Reynolds Wrap, Rudolph’s Bacon Snaps, and Mrs. Baird’s Bread. This hands-on experience laid the foundation for my expertise.
I later gained in-depth knowledge of print production by working in-house at a flexographic printing press, mastering the technical nuances of the process. Over the years, I’ve collaborated with print vendors across the U.S. and China, developing mechanicals for a wide range of packaging solutions, including custom bottles, wraps, boxes, and retail end-caps. These experiences have shaped my ability to combine creative design with technical precision, resulting in impactful and sustainable packaging innovations.
Blog
Raby led the creative design and execution for several variations of key art featured in hundreds of high-profile las Vegas placements. This $million outdoor marketing campaign ensured omega mart was the top grossing exhibit in 2023 and 2024.
THIS DIRECT-PRINT BOTTLE DESIGN SERVES AS A GLOW-IN-THE-DARK NIGHTLIGHT, A SUSTAINABLE WATER BOTTLE, AND A MAGIC SPELL FOR GENIUS CULTIVATION. TRIPLE-THREAT!
As the in-house Art Director at The Bramton Co., now Hero Pet Brands, Amanda Raby directed the branding strategy, creative marketing, packaging designs for over 150 SKUS in the Simple Solution line of pet care and waste management products.
As the in-house Art Director at The Bramton Co., I directed the re-branding, strategy, and packaging design for Vet’s Best, a newly acquired line of natural pet care supplements. This brand design was so successful, it is still in use, unchanged more than 20 years later. This product line contained over 50 SKUs and is available in mass retail.
Blackheart Beauty is the private label for Hot Topic’s perfumes and beauty products. Their new line of colognes and perfumes needed a packaging upgrade. They commissioned me for packaging ideation.
As an Art Director at Square One Agency, I directed the 2012 rebrand and packaging designs for Bagley Bait, one of the largest hard bait manufacturers in the U.S.
Panacea is a new line of small batch health elixirs designed for the health and supplements aisle in boutique grocery stores. As Panacea geared up to launch their debut products, they approached me to develop their branding and packaging designs.
As the in-house Art Director at The Bramton Co., I directed the branding and packaging design for the initial six SKUs in the Pawsafe line of Household cleaners.
While serving as the Art Director at Square One Agency in Dallas, I lead the packaging design for their new Wholly Supper Sauces line as well as the creative for a successful digital media marketing campaign.
experiential & BRANDing
A logo or packaging design alone does not define a brand. A brand is the irrational, emotional connection a consumer forms with a product or service—it's how the experience resonates on a deeper level.
The brand strategy process is largely qualitative. It involves empathetically mapping the customer journey at every touchpoint while uniquely articulating the core essence of the brand. This essence often aligns with a specific archetype, designed to trigger emotional responses. The result is a dance of perception—a carefully crafted spell of influence that captivates and inspires.
Experiential branding takes this connection a step further, drawing audiences into immersive, interactive environments. It’s about telling a story, educating, or engaging the senses in ways that go beyond traditional signage or screens. This approach places the user’s experience of the brand or message at the forefront, creating memorable, transformative interactions.
Blog
Meow Wolf’s presents “Gone Fishing” pop-up at Texas eclipse festival dazzled over 40,000 participants with a tackle-shop kitsch fishing experience
Raby directed branding, digital promotions, creative marketing, and signage while supporting the performance, booking and promotion teams.
Raby led the creative design and execution for several variations of key art featured in hundreds of high-profile las Vegas placements. This $million outdoor marketing campaign ensured omega mart was the top grossing exhibit in 2023 and 2024.
As a Senior Designer for Meow Wolf, Amanda Raby developed branding strategies, marketing campaigns and design assets at Meow Wolf’s In-house Design agency, Vis-Dev.
As a core member of the Chamber of Commerce in Port O’Connor, Texas, Raby Creative developed the advertising and promotional product designs for Port O’Connor’s tourism campaigns.
Raby Creative directed marketing and digital event production for two cirque-inspired New York nightclubs: House of Yes and House of X. With a bustling event schedule, each club hosts 6-10 weekly events, drawing in crowds of 600-800 patrons per night.
I directed the marketing, branding, and content strategies for the world's largest provider of immigrant children's shelters, Southwest Key Programs.
Enchantments Media was founded as social-practice art to help audiences liberate their creative genius and love their fate. Featuring immersive public rituals, performance art showcases, wizard community forums, courses in vocal chaos magic, and educational multi-media on psycho-magic
Questech is the largest manufacturer of metallic tile in the U.S. As their Creative Director, I defined the brand architecture, unified the sub-brands with consistent messaging, established the copy tone, directed photography, styled interiors, developed P.O.P. designs, and designed all major digital and print projects.
Ritual Art Showcase of Austin’s weird and wondrous wizards. This activation event and costume gala built brand awareness for Enchantments Media’s new Youtube channel and provided a platform for mixed-level performers to influence the community with their unique ritual performance magic in a supportive setting.
Hobotechnologies is the #1 resource for Ableton Live users and the music blog of Hobotech. The educational power blog by Jon Margulies, author of Ableton Live user books, was designed for users to easily navigate the complex and wonderful world of music production in Ableton Live.
When Clever Maven events and production commissioned me to develop the branding for Austin Fashion Week, I was overjoyed! I developed the branding, programs, landing pages and sponsorship decks for both the Main Events and Spectre, the Grande Finale party.
Raby Music was crafted to embody the essence of 'wizard-pop' — a fusion of genre-bending music rooted in a low-fi 80s aesthetic. This distinctive style permeated every aspect of a multi-national digital marketing campaign leading up to the release of the 2017 album, Nudibranch.
Crash Alchemy was Austin’s premier performance art troupe from 2013-2016. The director, Agent Red, commissioned me to direct the branding and photography in preparation for their next production, Twist.
Watercolored textiles for fashion and home, designed using PAOM (Print All Over Me) platform and developed into an e-commerce platform.
I served as the creative director while in residency at Westwood Natives, a permaculture coop in the heart of Texas. Here we see powerful branding strategy carried out across simple UX design, and clean-cut digital marketing.
Wiv Luv was a fiscally sponsored non-profit that helped communities thrive in harmony with nature through educational multi-media and inspiration experiences. I founded the non-profit to raise awareness of the health of the Texas Bays.
Solar Sorcery is Austin’s new source for all things solar. Designed to provide resources, recommendations, watchdog updates, and sustainability stats to eco-minded Austinites. A trusted resource in Solar!
The Chamber of Commerce in Port O’Connor, Texas, commissioned Raby Creative to develop the advertising and promotional poster for the annual Port O’Connor Crawfish Festival.
Levure Bakery is the go-to, organic, neighborhood bakery in the Woodlands, Texas. They commissioned Raby Creative to develop their branding through vivid story-telling and engaging toile illustrations.
Tiny Machines is bringing back the mission of music from the '60s and '70s that made political/philosophical statements in the hope of changing the world. With their debut album on the way, they commissioned Raby to develop their branding, album art, and digital marketing campaign.
Orphan Angels World Wide brings food, clothes, toys, and aid directly to orphans in developing countries. Raby Creative volunteered to develop their branding package.
LINKA ODUM OF HOOT HOOT POST COMMISSIONED THE BRANDING AND LAUNCH KIT FOR HOOT HOOT’S DEBUT OF THEIR NEW ORLEANS POSTCARD LINE.
Atom and Eva, a new virtual reality performance art collective from Silicon Valley commissioned the design of their branding and sponsorship decks for “Truce”, a holographic opera about the battle between Artificial Intelligence and Biological Intelligence.
Digital Marketing & More
Blog
Nudibranch is the debut album by Amanda Raby. Written, recorded, and produced by Raby in Diva Trailer Studios in 2016-2017. The album art was designed as a nod to 80’s sci-fi shapeshifting sea creatures.
Questech is the largest manufacturer of metallic tile in the U.S. As their Creative Director, I defined the brand architecture, unified the sub-brands with consistent messaging, established the copy tone, directed photography, styled interiors, developed P.O.P. designs, and designed all major digital and print projects.
Swamp Witch was written and produced by Raby Creative to inspire an awareness of the fragility of the Texas Coast. The Swamp Witch Music Video was later produced and co-directed by Nils Hoover to deepen the awareness of the ecocide occurring in the most bio-diverse region of the U.S. - the heart of the Texas Coast.
Hobotechnologies is the #1 resource for Ableton Live users and the music blog of Hobotech. The educational power blog by Jon Margulies, author of Ableton Live user books, was designed for users to easily navigate the complex and wonderful world of music production in Ableton Live.
Raby Music was crafted to embody the essence of 'wizard-pop' — a fusion of genre-bending music rooted in a low-fi 80s aesthetic. This distinctive style permeated every aspect of a multi-national digital marketing campaign leading up to the release of the 2017 album, Nudibranch.
I served as the creative director while in residency at Westwood Natives, a permaculture coop in the heart of Texas. Here we see powerful branding strategy carried out across simple UX design, and clean-cut digital marketing.
Solar Sorcery is Austin’s new source for all things solar. Designed to provide resources, recommendations, watchdog updates, and sustainability stats to eco-minded Austinites. A trusted resource in Solar!
Limoneira, the U.S.’s largest lemon manufacturer, commissioned Raby Creative to developed their 2013 email marketing campaigns to bolster the new line of beauty products.
Studio Art
I’m a passionate believer that creatives must keep a studio practice to stay innovative in design thinking. Please a sampling of my illustrations and paintings.
Blog
Pro-create sketch featuring Durga’s Tiger using halftone and texture effects from Retro Supply Co.
30 minute procreate sketch of a Daikini, a.k.a. sky dancer - the feminine principal in Tibetan Buddhism that whispers the wisdom of the tantras into the hearts of the yogis.
30-minute blood sketches featuring orouboros representing the cycles of samsara. We bring consciousness to the patterns, meet them in love, and break the dualistic cycles in our non-dualistic awareness.
Amanda Raby, a proud 7th Generation Daughter of the Republic of Texas, draws upon her deep ancestral ties to Nacogdoches, the oldest town in Texas, as inspiration for a timeless mural. This monumental 57'x15' artwork, commissioned by the Main St. Improvement District, stands as a cherished hometown legacy, celebrating the rich heritage and vibrant spirit of Nacogdoches.
First three in a continuing line of watercolor portraits featuring Black people from Harlem. #blacklivesmatter
This promotional illustration promotes custom typography and hand-skills while featuring the three branches of Raby Creative offerings (design, experience, and sound).
Textiles + Patterns + Invitations
Please enjoy my original hand rendered works. No AI was used in the creation of these projects.
Illustrated Invitations
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Fairy Land Baby Shower Invitations come with matching envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Savannah Baby Shower Invitations come with matching envelopes.
Designed for Expressionery personalized invitations, this Film Noire Calendar stations on a desktop.
Designed for Expressionery personalized invitations, this Moon Calendar stations on a desktop and may be customized with your name.
I worked with Walmart, Expressionery, Postmarks, and E-vites to design customizable digital invitations and calendars.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Folk Doodles Baby Shower Invitations come with matching envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Vintage Toy Baby Shower Invitations come with matching envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Tiny Tyke Baby Shower Invitations come with matching envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Festive Kid Baby Shower Invitations come with matching envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Stroller baby Shower Invitations come with matching envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Woodland Baptism Invitations come with matching envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Waters Baptism Invitations come with matching envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Lamb Baptism Invitations come with matching envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Lil Bean Baptism Invitations come with matching envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Anime Baptism Invitations come with matching envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Yule Suite comes with Invitations in many colors, matching Thank You Cards, and Envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The White Elephant Suite comes with Invitations in many colors, matching Thank You Cards, and Envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Woodland Holiday Suite comes with Invitations in many colors, matching Thank You Cards, and Envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Sleigh Bells suite comes with Invitations in many colors, matching Thank You Cards, and Envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Joy Holiday suite comes with Invitations in many colors, matching Thank You Cards, and Envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Gnomes Holiday suite comes with Invitations in many colors, matching Thank You Cards, and Envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Fruit Cake Holiday suite comes with Invitations in many colors, matching Thank You Cards, and Envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Dear Bot Holiday suite comes with Invitations, matching Thank You Cards, and Envelopes.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Boldly Go Valentine comes with a matching envelope.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Pea Pod Valentine comes with a matching envelope.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Vintage Magic Valentine comes with a matching envelope.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Berry Much valentine comes with a matching envelope.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery.
Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Cuttle Valentine comes with a matching envelope.
Designed for Expressionery personalized invitations. My sub-head and body font choices were limited to 10 options chosen by Expressionery. The Chemistry Valentine comes with a matching envelope.
Blog
Rich Wizards is my 12-week Brand Strategy course. Attendance is booked through 2025, but you can join the waiting list for an open spot!
Exceptional branding meets you as an archetype and enchants you right where you are. Exceptional branding reaches out and adds value to your life before you’re even conscious of an offering. A brand strategist asks, “How do your audiences want to feel? Why does this exist? How is it different or the same? Where is it headed?” We draw out the insights.