Austin Fashion Week
When Clever Maven events and production commissioned me to develop the branding for Austin Fashion Week, I was overjoyed! I developed the branding, programs, landing pages and sponsorship decks for both the Main Events and Spectre, the Grande Finale party.
The Outcome
The Challenge
Since the designers had not yet revealed their lines, the branding had to clearly speak fashion, without featuring any one designer.
The Finale event, Spectre, was a mixture of Fashion and Lighting Design which posed a unique branding parameter which required careful photoshopping and typographic styling.
Additionally, the turn-around time for developing branding for two events was very tight.
The Role
We began with Spectre, the Finale ball. The branding and sponsorship deck were defined in one-fell-swoop. I developed three rough concepts and pitched them to Clever Maven. They chose one and refined the logo just a tad, then invited me to extend the design across a series of stats and infographics.
With the Spectre sponsorship deck complete, I extended the design to a landing page, a simple social flyer, and a program guide for the event.
Clever Maven and company were “so impressed” they commissioned me to develop the entire branding for Austin Fashion Week’s main events. We began with a handful of logo comps and settled on the twining ribbon. This played particularly well with a vintage-pop editorial vibe which I’d presented along with the first logo comp.
Clever Maven and the Austin Fashion Week board, fell in love with the direction and I moved forward with photoshopping fashion elements onto mono-toned models. Again, this branding was extended to a 21 page sponsorship deck and later to landing pages, program guides, print, and social ads.
The main events for the 2012 Austin Fashion Week were sponsored in excess of 75K. Additionally, Spectre Finale garnered over 25k in funding. Austin continues to resonate is a pinnacle of Art, Film and Fashion and I’m honored to have played a hand in the elevation of the branding.
“Raby is always awesome. We returned to her again and again because we just trust her judgment.”
