Posts in Art Direction
Meow Wolf - Texas Eclipse Fest

Meow Wolf’s presents “Gone Fishing” pop-up at Texas eclipse festival dazzled over 40,000 participants with a tackle-shop kitsch fishing experience

Raby directed branding, digital promotions, creative marketing, and signage while supporting the performance, booking and promotion teams.

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Omega Mart

Raby led the creative design and execution for several variations of key art featured in hundreds of high-profile las Vegas placements. This $million outdoor marketing campaign ensured omega mart was the top grossing exhibit in 2023 and 2024.

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House of Yes & House of X

Raby Creative directed marketing and digital event production for two cirque-inspired New York nightclubs: House of Yes and House of X. With a bustling event schedule, each club hosts 6-10 weekly events, drawing in crowds of 600-800 patrons per night.

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City of Nacogdoches

Amanda Raby, a proud 7th Generation Daughter of the Republic of Texas, draws upon her deep ancestral ties to Nacogdoches, the oldest town in Texas, as inspiration for a timeless mural. This monumental 57'x15' artwork, commissioned by the Main St. Improvement District, stands as a cherished hometown legacy, celebrating the rich heritage and vibrant spirit of Nacogdoches.

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Southwest Key Programs

I directed the marketing, branding, and content strategies for the world's largest provider of immigrant children's shelters, Southwest Key Programs.

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Enchantments Media

Enchantments Media was founded as social-practice art to help audiences liberate their creative genius and love their fate. Featuring immersive public rituals, performance art showcases, wizard community forums, courses in vocal chaos magic, and educational multi-media on psycho-magic

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Simple Solution

As the in-house Art Director at The Bramton Co., I directed the branding and packaging design for over 150 SKUS in the Simple Solution line of pet care and waste management products.

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Questech

Questech is the largest manufacturer of metallic tile in the U.S. As their Creative Director, I defined the brand architecture, unified the sub-brands with consistent messaging, established the copy tone, directed photography, styled interiors, developed P.O.P. designs, and designed all major digital and print projects.

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Wizards' Exposé - Ritual Art Showcase

Ritual Art Showcase of Austin’s weird and wondrous wizards. This activation event and costume gala built brand awareness for Enchantments Media’s new Youtube channel and provided a platform for mixed-level performers to influence the community with their unique ritual performance magic in a supportive setting.

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