Meow Wolf’s presents “Gone Fishing” pop-up at Texas eclipse festival dazzled over 40,000 participants with a tackle-shop kitsch fishing experience

Raby directed branding, digital promotions, creative marketing, and signage while supporting the performance, booking and promotion teams.

Art Direction, Design, Branding, Social Practice, Experiential Branding, Illustration, Digital MarketingIsabeau Strega (Raby)May 4, 2024Brand I.D., Creative Direction, Experiential Design, Illustration, Social Marketing, Sign Design, Digital Marketing, Brand Strategy

Omega Mart

Raby led the creative design and execution for several variations of key art featured in hundreds of high-profile las Vegas placements. This $million outdoor marketing campaign ensured omega mart was the top grossing exhibit in 2023 and 2024.

Art Direction, Design, Branding, Social Practice, Digital MarketingIsabeau Strega (Raby)April 24, 2024Brand I.D., Creative Direction, Packaging, Retail Displays, Tradeshows, OOH and Billboards, Digital Marketing, UX Design, Sign Design, Advertising, Brand Strategy

Meow Wolf

As a Senior Designer for Meow Wolf, Amanda Raby developed branding strategies, marketing campaigns and design assets at Meow Wolf’s In-house Design agency, Vis-Dev.

Art Direction, Design, Branding, Social Practice, Experiential BrandingIsabeau Strega (Raby)March 2, 2024Brand I.D., Creative Direction, Brand Strategy, Experiential Design, UX Design, Digital Marketing, Project Managment, Leadership

House of Yes & House of X

Raby Creative directed marketing and digital event production for two cirque-inspired New York nightclubs: House of Yes and House of X. With a bustling event schedule, each club hosts 6-10 weekly events, drawing in crowds of 600-800 patrons per night.

Art Direction, Design, Branding, Social Practice, Digital Marketing, Experiential BrandingIsabeau Strega (Raby)April 5, 2022CRM, Brand I.D., Creative Direction, Content Strategy, Experiential Marketing, Event Design, UX Design, Digital Marketing, Growth Marketing, Click Funnels, Executive Leadership, Team Building

Southwest Key Programs

I directed the marketing, branding, and content strategies for the world's largest provider of immigrant children's shelters, Southwest Key Programs.

Art Direction, Design, Branding, Social Practice, Digital MarketingIsabeau Strega (Raby)March 24, 2022Brand I.D., Non-Profit, Creative Direction, Annual Reports, Content Strategy, Executive Leadership, Digital Marketing, Environmental Design, Illustration, Team Building, Corporate Strategy, Brand Strategy, Video Production

Simple Solution

As the in-house Art Director at The Bramton Co., I directed the branding and packaging design for over 150 SKUS in the Simple Solution line of pet care and waste management products.

Questech

Questech is the largest manufacturer of metallic tile in the U.S. As their Creative Director, I defined the brand architecture, unified the sub-brands with consistent messaging, established the copy tone, directed photography, styled interiors, developed P.O.P. designs, and designed all major digital and print projects.

Art Direction, Design, Branding, UX, Interior Design, Digital MarketingIsabeau Strega (Raby)December 13, 2019Photography, Tradeshows, Mass Retail, Brand I.D., Brand Strategy, UX Design, Digital Marketing, Interior Design, Retail Displays, Advertising

Vet's Best

As the in-house Art Director at The Bramton Co., I directed the re-branding, strategy, and packaging design for Vet’s Best, a newly acquired line of natural pet care supplements. This brand design was so successful, it is still in use, unchanged more than 20 years later. This product line contained over 50 SKUs and is available in mass retail.

Art Direction, Design, Branding, PackagingIsabeau Strega (Raby)October 18, 2019Advertising, Focus Groups, Packaging, Mass Retail, Digital Marketing, Minimum Viable Branding, Brand Strategy, Brand I.D., Project Managment

Donna Philosophica

Donna Philosophica is a leading astrologer, life coach, and educator in Austin, Texas. Her brand architecture was developed as a throw-back to Aubrey Beardsley and a nod to the esoteric mystic arts.

Art Direction, Design, Branding, IllustrationIsabeau Strega (Raby)October 17, 2018Creative Direction, Brand I.D., Digital Marketing

Hobotechnologies

Hobotechnologies is the #1 resource for Ableton Live users and the music blog of Hobotech. The educational power blog by Jon Margulies, author of Ableton Live user books, was designed for users to easily navigate the complex and wonderful world of music production in Ableton Live.

Art Direction, Design, UX, Education, BrandingIsabeau Strega (Raby)October 9, 2018Music Marketing, Ableton Live, Website, UX Design, Brand Strategy, Brand I.D., Creative Direction

Crash Alchemy

Crash Alchemy was Austin’s premier performance art troupe from 2013-2016. The director, Agent Red, commissioned me to direct the branding and photography in preparation for their next production, Twist.

Art Direction, Design, Branding, Experience, Experiential BrandingIsabeau Strega (Raby)October 8, 2018Creative Direction, Brand I.D., Brand Strategy, UX Design, Projection Mapping, Photo Direction, Experiential Design

Blackheart Beauty

Blackheart Beauty is the private label for Hot Topic’s perfumes and beauty products. Their new line of colognes and perfumes needed a packaging upgrade. They commissioned me for packaging ideation.

Art Direction, Design, PackagingIsabeau Strega (Raby)October 8, 2018Packaging, Hot Topic, Brand I.D.

Bagley Bait

As an Art Director at Square One Agency, I directed the 2012 rebrand and packaging designs for Bagley Bait, one of the largest hard bait manufacturers in the U.S.

Art Direction, Design, Packaging, BrandingIsabeau Strega (Raby)October 8, 2018Brand I.D., Retail Displays, Packaging, Creative Direction

Panacea Tonics

Panacea is a new line of small batch health elixers designed for the health and supplements aisle in boutique grocery stores. As Panacea geared up to launch their debut products, they approached me to develop their branding and packaging designs.

Art Direction, Design, Branding, Packaging, IllustrationIsabeau Strega (Raby)October 8, 2018Illustration, Minimum Viable Branding, Creative Direction, Packaging, Mass Retail, Brand I.D., Brand Strategy, Copywriting

Rich Wizards

Watercolored textiles for fashion and home, designed using PAOM (Print All Over Me) platform and developed into an e-commerce platform.

Art Direction, Design, Illustration, Fine ArtIsabeau Strega (Raby)October 8, 2018Brand I.D., Brand Strategy, e-commerce, Photo Direction, Textile Design, Illustration, UX Design, Creative Direction

Westwood Natives

I served as the creative director while in residency at Westwood Natives, a permaculture coop in the heart of Texas. Here we see powerful branding strategy carried out across simple UX design, and clean-cut digital marketing.

Art Direction, Design, Branding, UX, Digital MarketingIsabeau Strega (Raby)October 8, 2018Sustainability, Creative Direction, Leadership, Photo Direction, Brand Strategy, Brand I.D., UX Design

Cordo Serrata Pando Publishing Co.

Poet, photographer, and healing coach, Scott Lockhart, launched his publishing company, Cordo Serrata Pando, to present elegant works of art in elegant book formats. Raby Creative is now a core member of C.S.P. Publishing.

Art Direction, Illustration, DesignIsabeau Strega (Raby)October 6, 2018Illustration, Book Publication, Editorial Design, Brand I.D.

Solar Sorcery

Solar Sorcery is Austin’s new source for all things solar. Designed to provide resources, recommendations, watchdog updates, and sustainability stats to eco-minded Austinites. A trusted resource in Solar!

Art Direction, Design, Education, Digital Marketing, Branding, UX, Social PracticeIsabeau Strega (Raby)October 6, 2018Brand I.D., Digital Marketing, UX Design