Simple Solution

As the in-house Art Director at The Bramton Co., now Hero Pet Brands, Amanda Raby directed the branding strategy, creative marketing, packaging designs for over 150 SKUS in the Simple Solution line of pet care and waste management products.

Packaging, Product Design, Brand StrategyIsabeau Strega (Raby)May 27, 2020Focus Groups, Packaging, Brand I.D., Mass Retail, Brand Strategy, Retail Displays, Advertising, Print Tech, Photography, UX Design, Project Managment

Vet's Best

As the in-house Art Director at The Bramton Co., I directed the re-branding, strategy, and packaging design for Vet’s Best, a newly acquired line of natural pet care supplements. This brand design was so successful, it is still in use, unchanged more than 20 years later. This product line contained over 50 SKUs and is available in mass retail.

Packaging, Product Design, Brand StrategyIsabeau Strega (Raby)October 18, 2019Advertising, Focus Groups, Packaging, Mass Retail, Digital Marketing, Minimum Viable Branding, Brand Strategy, Brand I.D., Project Managment

Pawsafe

As the in-house Art Director at The Bramton Co., I directed the branding and packaging design for the initial six SKUs in the Pawsafe line of Household cleaners.