Crash Alchemy

Crash Alchemy was Austin’s premier performance art troupe from 2013-2016. The director, Agent Red, commissioned me to direct the branding and photography in preparation for their next production, Twist.

Art Direction, Design, Branding, Experience, Experiential BrandingIsabeau Strega (Raby)October 8, 2018Creative Direction, Brand I.D., Brand Strategy, UX Design, Projection Mapping, Photo Direction, Experiential Design

Rich Wizards

Watercolored textiles for fashion and home, designed using PAOM (Print All Over Me) platform and developed into an e-commerce platform.

Art Direction, Design, Illustration, Fine ArtIsabeau Strega (Raby)October 8, 2018Brand I.D., Brand Strategy, e-commerce, Photo Direction, Textile Design, Illustration, UX Design, Creative Direction

Westwood Natives

I served as the creative director while in residency at Westwood Natives, a permaculture coop in the heart of Texas. Here we see powerful branding strategy carried out across simple UX design, and clean-cut digital marketing.

Art Direction, Design, Branding, UX, Digital MarketingIsabeau Strega (Raby)October 8, 2018Sustainability, Creative Direction, Leadership, Photo Direction, Brand Strategy, Brand I.D., UX Design

Pawsafe

As the in-house Art Director at The Bramton Co., I directed the branding and packaging design for the initial six SKUs in the Pawsafe line of Household cleaners.

Art Direction, Design, Branding, PackagingIsabeau Strega (Raby)October 6, 2018Focus Groups, Minimum Viable Branding, Brand Strategy, Brand I.D., Packaging, Mass Retail, Photo Direction, Creative Direction, Leadership