Meow Wolf’s presents “Gone Fishing” pop-up at Texas eclipse festival dazzled over 40,000 participants with a tackle-shop kitsch fishing experience

Raby directed branding, digital promotions, creative marketing, and signage while supporting the performance, booking and promotion teams.

Art Direction, Design, Branding, Social Practice, Experiential Branding, Illustration, Digital MarketingIsabeau Strega (Raby)May 4, 2024Brand I.D., Creative Direction, Experiential Design, Illustration, Social Marketing, Sign Design, Digital Marketing, Brand Strategy

Omega Mart

Raby led the creative design and execution for several variations of key art featured in hundreds of high-profile las Vegas placements. This $million outdoor marketing campaign ensured omega mart was the top grossing exhibit in 2023 and 2024.

Art Direction, Design, Branding, Social Practice, Digital MarketingIsabeau Strega (Raby)April 24, 2024Brand I.D., Creative Direction, Packaging, Retail Displays, Tradeshows, OOH and Billboards, Digital Marketing, UX Design, Sign Design, Advertising, Brand Strategy

Meow Wolf

As a Senior Designer for Meow Wolf, Amanda Raby developed branding strategies, marketing campaigns and design assets at Meow Wolf’s In-house Design agency, Vis-Dev.

Art Direction, Design, Branding, Social Practice, Experiential BrandingIsabeau Strega (Raby)March 2, 2024Brand I.D., Creative Direction, Brand Strategy, Experiential Design, UX Design, Digital Marketing, Project Managment, Leadership

House of Yes & House of X

Raby Creative directed marketing and digital event production for two cirque-inspired New York nightclubs: House of Yes and House of X. With a bustling event schedule, each club hosts 6-10 weekly events, drawing in crowds of 600-800 patrons per night.

Art Direction, Design, Branding, Social Practice, Digital Marketing, Experiential BrandingIsabeau Strega (Raby)April 5, 2022CRM, Brand I.D., Creative Direction, Content Strategy, Experiential Marketing, Event Design, UX Design, Digital Marketing, Growth Marketing, Click Funnels, Executive Leadership, Team Building

Southwest Key Programs

I directed the marketing, branding, and content strategies for the world's largest provider of immigrant children's shelters, Southwest Key Programs.

Art Direction, Design, Branding, Social Practice, Digital MarketingIsabeau Strega (Raby)March 24, 2022Brand I.D., Non-Profit, Creative Direction, Annual Reports, Content Strategy, Executive Leadership, Digital Marketing, Environmental Design, Illustration, Team Building, Corporate Strategy, Brand Strategy, Video Production

Enchantments Media

Enchantments Media was founded as social-practice art to help audiences liberate their creative genius and love their fate. Featuring immersive public rituals, performance art showcases, wizard community forums, courses in vocal chaos magic, and educational multi-media on psycho-magic

Swamp Witch - Music Video

Swamp Witch was written and produced by Raby Creative to inspire an awareness of the fragility of the Texas Coast. The Swamp Witch Music Video was later produced and co-directed by Nils Hoover to deepen the awareness of the ecocide occurring in the most bio-diverse region of the U.S. - the heart of the Texas Coast.

Art Direction, Sounds, Video, Social PracticeIsabeau Strega (Raby)October 17, 2018Music Marketing, Music Video, Video Production, social practice, Music Production, Creative Direction

Donna Philosophica

Donna Philosophica is a leading astrologer, life coach, and educator in Austin, Texas. Her brand architecture was developed as a throw-back to Aubrey Beardsley and a nod to the esoteric mystic arts.

Art Direction, Design, Branding, IllustrationIsabeau Strega (Raby)October 17, 2018Creative Direction, Brand I.D., Digital Marketing

Hobotechnologies

Hobotechnologies is the #1 resource for Ableton Live users and the music blog of Hobotech. The educational power blog by Jon Margulies, author of Ableton Live user books, was designed for users to easily navigate the complex and wonderful world of music production in Ableton Live.

Art Direction, Design, UX, Education, BrandingIsabeau Strega (Raby)October 9, 2018Music Marketing, Ableton Live, Website, UX Design, Brand Strategy, Brand I.D., Creative Direction

Raby Music

Raby Music was crafted to embody the essence of 'wizard-pop' — a fusion of genre-bending music rooted in a low-fi 80s aesthetic. This distinctive style permeated every aspect of a multi-national digital marketing campaign leading up to the release of the 2017 album, Nudibranch.

Art Direction, Digital Marketing, Branding, UX, SoundsIsabeau Strega (Raby)October 8, 2018Music Marketing, Music Production, Digital Marketing, Creative Direction, UX Design

Crash Alchemy

Crash Alchemy was Austin’s premier performance art troupe from 2013-2016. The director, Agent Red, commissioned me to direct the branding and photography in preparation for their next production, Twist.

Art Direction, Design, Branding, Experience, Experiential BrandingIsabeau Strega (Raby)October 8, 2018Creative Direction, Brand I.D., Brand Strategy, UX Design, Projection Mapping, Photo Direction, Experiential Design

Bagley Bait

As an Art Director at Square One Agency, I directed the 2012 rebrand and packaging designs for Bagley Bait, one of the largest hard bait manufacturers in the U.S.

Art Direction, Design, Packaging, BrandingIsabeau Strega (Raby)October 8, 2018Brand I.D., Retail Displays, Packaging, Creative Direction

Panacea Tonics

Panacea is a new line of small batch health elixers designed for the health and supplements aisle in boutique grocery stores. As Panacea geared up to launch their debut products, they approached me to develop their branding and packaging designs.

Art Direction, Design, Branding, Packaging, IllustrationIsabeau Strega (Raby)October 8, 2018Illustration, Minimum Viable Branding, Creative Direction, Packaging, Mass Retail, Brand I.D., Brand Strategy, Copywriting

Rich Wizards

Watercolored textiles for fashion and home, designed using PAOM (Print All Over Me) platform and developed into an e-commerce platform.

Art Direction, Design, Illustration, Fine ArtIsabeau Strega (Raby)October 8, 2018Brand I.D., Brand Strategy, e-commerce, Photo Direction, Textile Design, Illustration, UX Design, Creative Direction

Westwood Natives

I served as the creative director while in residency at Westwood Natives, a permaculture coop in the heart of Texas. Here we see powerful branding strategy carried out across simple UX design, and clean-cut digital marketing.

Art Direction, Design, Branding, UX, Digital MarketingIsabeau Strega (Raby)October 8, 2018Sustainability, Creative Direction, Leadership, Photo Direction, Brand Strategy, Brand I.D., UX Design

Wiv Luv - Water Fest

Wiv Luv was a fiscally sponsored non-profit that helped communities thrive in harmony with nature through educational multi-media and inspiration experiences. I founded the non-profit to raise awareness of the health of the Texas Bays.

Port O'Connor Crawfish Fest

The Chamber of Commerce in Port O’Connor, Texas, commissioned Raby Creative to develop the advertising and promotional poster for the annual Port O’Connor Crawfish Festival.

Art Direction, Design, Illustration, Branding, Fine Art, Digital Marketing, Experiential Branding, Experience, Social PracticeIsabeau Strega (Raby)October 6, 2018Large Format, Advertising, Creative Direction, Illustration, Event Design, Digital Marketing

Pawsafe

As the in-house Art Director at The Bramton Co., I directed the branding and packaging design for the initial six SKUs in the Pawsafe line of Household cleaners.

Art Direction, Design, Branding, PackagingIsabeau Strega (Raby)October 6, 2018Focus Groups, Minimum Viable Branding, Brand Strategy, Brand I.D., Packaging, Mass Retail, Photo Direction, Creative Direction, Leadership