Fairy Land

Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Fairy Land Baby Shower Invitations come with matching envelopes.

Design, Art Direction, Invitations, IllustrationIsabeau Strega (Raby)September 12, 2024Baby Shower

Savannah

Designed for Expressionery personalized invitations. Sub-head and body font choices were limited to 10 options chosen by Expressionery. The Savannah Baby Shower Invitations come with matching envelopes.

Design, Art Direction, Invitations, IllustrationIsabeau Strega (Raby)September 12, 2024Baby Shower

Film Noire

Designed for Expressionery personalized invitations, this Film Noire Calendar stations on a desktop.

Design, Art Direction, InvitationsIsabeau Strega (Raby)September 12, 2024Calendar, Photography

Many Moons

Designed for Expressionery personalized invitations, this Moon Calendar stations on a desktop and may be customized with your name.

Design, Art Direction, InvitationsIsabeau Strega (Raby)September 12, 2024Calendar, Photography

Walmart Invitations and Calendars

I worked with Walmart, Expressionery, Postmarks, and E-vites to design customizable digital invitations and calendars.

Design, Art Direction, Invitations, IllustrationIsabeau Strega (Raby)May 10, 2024Illustration, Strategy, UX Design

Meow Wolf - Texas Eclipse Fest

Meow Wolf’s presents “Gone Fishing” pop-up at Texas eclipse festival dazzled over 40,000 participants with a tackle-shop kitsch fishing experience

Raby directed branding, digital promotions, creative marketing, and signage while supporting the performance, booking and promotion teams.

Art Direction, Design, Branding, Social Practice, Experiential Branding, Illustration, Digital MarketingIsabeau Strega (Raby)May 4, 2024Brand I.D., Creative Direction, Experiential Design, Illustration, Social Marketing, Sign Design, Digital Marketing, Brand Strategy

Omega Mart

Raby led the creative design and execution for several variations of key art featured in hundreds of high-profile las Vegas placements. This $million outdoor marketing campaign ensured omega mart was the top grossing exhibit in 2023 and 2024.

Art Direction, Design, Branding, Social Practice, Digital MarketingIsabeau Strega (Raby)April 24, 2024Brand I.D., Creative Direction, Packaging, Retail Displays, Tradeshows, OOH and Billboards, Digital Marketing, UX Design, Sign Design, Advertising, Brand Strategy

Meow Wolf

As a Senior Designer for Meow Wolf, Amanda Raby developed branding strategies, marketing campaigns and design assets at Meow Wolf’s In-house Design agency, Vis-Dev.

Art Direction, Design, Branding, Social Practice, Experiential BrandingIsabeau Strega (Raby)March 2, 2024Brand I.D., Creative Direction, Brand Strategy, Experiential Design, UX Design, Digital Marketing, Project Managment, Leadership

Port O'Connor, Texas Tourism Board

As a core member of the Chamber of Commerce in Port O’Connor, Texas, Raby Creative developed the advertising and promotional product designs for Port O’Connor’s tourism campaigns.

Art Direction, Design, Illustration, Branding, Fine Art, Digital MarketingIsabeau Strega (Raby)April 21, 2022Advertising, Experiential Marketing, Brand Strategy, Campaign Strategy, Illustration, Sign Design, UX Design

House of Yes & House of X

Raby Creative directed marketing and digital event production for two cirque-inspired New York nightclubs: House of Yes and House of X. With a bustling event schedule, each club hosts 6-10 weekly events, drawing in crowds of 600-800 patrons per night.

Art Direction, Design, Branding, Social Practice, Digital Marketing, Experiential BrandingIsabeau Strega (Raby)April 5, 2022CRM, Brand I.D., Creative Direction, Content Strategy, Experiential Marketing, Event Design, UX Design, Digital Marketing, Growth Marketing, Click Funnels, Executive Leadership, Team Building

City of Nacogdoches

Amanda Raby, a proud 7th Generation Daughter of the Republic of Texas, draws upon her deep ancestral ties to Nacogdoches, the oldest town in Texas, as inspiration for a timeless mural. This monumental 57'x15' artwork, commissioned by the Main St. Improvement District, stands as a cherished hometown legacy, celebrating the rich heritage and vibrant spirit of Nacogdoches.

Art Direction, Design, Illustration, Fine ArtIsabeau Strega (Raby)March 26, 2022Illustration, Large Format, Murals, Brand Strategy

Southwest Key Programs

I directed the marketing, branding, and content strategies for the world's largest provider of immigrant children's shelters, Southwest Key Programs.

Art Direction, Design, Branding, Social Practice, Digital MarketingIsabeau Strega (Raby)March 24, 2022Brand I.D., Non-Profit, Creative Direction, Annual Reports, Content Strategy, Executive Leadership, Digital Marketing, Environmental Design, Illustration, Team Building, Corporate Strategy, Brand Strategy, Video Production

Enchantments Media

Enchantments Media was founded as social-practice art to help audiences liberate their creative genius and love their fate. Featuring immersive public rituals, performance art showcases, wizard community forums, courses in vocal chaos magic, and educational multi-media on psycho-magic

Potent Steam

This Raby creative original was designed as an experiment in genius cultivation. The screen-printed bottle serves as a glow-in-the-dark nightlight, sustainable water bottle, and magic spell - all in one triple-threat!

Art Direction, Illustration, Design, PackagingIsabeau Strega (Raby)June 30, 2020Illustration, Packaging, Copywriting, Print Tech, UX Design

Boss Witch Campaign

With the chat-bot developed and the lead-magnets in place, Enchantments Magazine’s Facebook page needed to boost the chat-bot subscribers. This LIKE ad skyrocketed the page likes from 520 to 8,221 in less than 3 weeks.

Art Direction, Digital Marketing, DesignIsabeau Strega (Raby)May 27, 2020Click Funnels, Chat Bots, Illustration, Paid Media, UX Design, Digital Marketing

Simple Solution

As the in-house Art Director at The Bramton Co., I directed the branding and packaging design for over 150 SKUS in the Simple Solution line of pet care and waste management products.

Questech

Questech is the largest manufacturer of metallic tile in the U.S. As their Creative Director, I defined the brand architecture, unified the sub-brands with consistent messaging, established the copy tone, directed photography, styled interiors, developed P.O.P. designs, and designed all major digital and print projects.

Art Direction, Design, Branding, UX, Interior Design, Digital MarketingIsabeau Strega (Raby)December 13, 2019Photography, Tradeshows, Mass Retail, Brand I.D., Brand Strategy, UX Design, Digital Marketing, Interior Design, Retail Displays, Advertising

Vet's Best

As the in-house Art Director at The Bramton Co., I directed the re-branding, strategy, and packaging design for Vet’s Best, a newly acquired line of natural pet care supplements. This brand design was so successful, it is still in use, unchanged more than 20 years later. This product line contained over 50 SKUs and is available in mass retail.

Art Direction, Design, Branding, PackagingIsabeau Strega (Raby)October 18, 2019Advertising, Focus Groups, Packaging, Mass Retail, Digital Marketing, Minimum Viable Branding, Brand Strategy, Brand I.D., Project Managment