Meow Wolf’s presents “Gone Fishing” pop-up at Texas eclipse festival dazzled over 40,000 participants with a tackle-shop kitsch fishing experience

Raby directed branding, digital promotions, creative marketing, and signage while supporting the performance, booking and promotion teams.

Art Direction, Design, Branding, Social Practice, Experiential Branding, Illustration, Digital MarketingIsabeau Strega (Raby)May 4, 2024Brand I.D., Creative Direction, Experiential Design, Illustration, Social Marketing, Sign Design, Digital Marketing, Brand Strategy

Omega Mart

Raby led the creative design and execution for several variations of key art featured in hundreds of high-profile las Vegas placements. This $million outdoor marketing campaign ensured omega mart was the top grossing exhibit in 2023 and 2024.

Art Direction, Design, Branding, Social Practice, Digital MarketingIsabeau Strega (Raby)April 24, 2024Brand I.D., Creative Direction, Packaging, Retail Displays, Tradeshows, OOH and Billboards, Digital Marketing, UX Design, Sign Design, Advertising, Brand Strategy

Meow Wolf

As a Senior Designer for Meow Wolf, Amanda Raby developed branding strategies, marketing campaigns and design assets at Meow Wolf’s In-house Design agency, Vis-Dev.

Art Direction, Design, Branding, Social Practice, Experiential BrandingIsabeau Strega (Raby)March 2, 2024Brand I.D., Creative Direction, Brand Strategy, Experiential Design, UX Design, Digital Marketing, Project Managment, Leadership

House of Yes & House of X

Raby Creative directed marketing and digital event production for two cirque-inspired New York nightclubs: House of Yes and House of X. With a bustling event schedule, each club hosts 6-10 weekly events, drawing in crowds of 600-800 patrons per night.

Art Direction, Design, Branding, Social Practice, Digital Marketing, Experiential BrandingIsabeau Strega (Raby)April 5, 2022CRM, Brand I.D., Creative Direction, Content Strategy, Experiential Marketing, Event Design, UX Design, Digital Marketing, Growth Marketing, Click Funnels, Executive Leadership, Team Building

Southwest Key Programs

I directed the marketing, branding, and content strategies for the world's largest provider of immigrant children's shelters, Southwest Key Programs.

Art Direction, Design, Branding, Social Practice, Digital MarketingIsabeau Strega (Raby)March 24, 2022Brand I.D., Non-Profit, Creative Direction, Annual Reports, Content Strategy, Executive Leadership, Digital Marketing, Environmental Design, Illustration, Team Building, Corporate Strategy, Brand Strategy, Video Production

Enchantments Media

Enchantments Media was founded as social-practice art to help audiences liberate their creative genius and love their fate. Featuring immersive public rituals, performance art showcases, wizard community forums, courses in vocal chaos magic, and educational multi-media on psycho-magic

Boss Witch Campaign

With the chat-bot developed and the lead-magnets in place, Enchantments Magazine’s Facebook page needed to boost the chat-bot subscribers. This LIKE ad skyrocketed the page likes from 520 to 8,221 in less than 3 weeks.

Art Direction, Digital Marketing, DesignIsabeau Strega (Raby)May 27, 2020Click Funnels, Chat Bots, Illustration, Paid Media, UX Design, Digital Marketing

Simple Solution

As the in-house Art Director at The Bramton Co., I directed the branding and packaging design for over 150 SKUS in the Simple Solution line of pet care and waste management products.

Questech

Questech is the largest manufacturer of metallic tile in the U.S. As their Creative Director, I defined the brand architecture, unified the sub-brands with consistent messaging, established the copy tone, directed photography, styled interiors, developed P.O.P. designs, and designed all major digital and print projects.

Art Direction, Design, Branding, UX, Interior Design, Digital MarketingIsabeau Strega (Raby)December 13, 2019Photography, Tradeshows, Mass Retail, Brand I.D., Brand Strategy, UX Design, Digital Marketing, Interior Design, Retail Displays, Advertising

Wizards' Exposé - Ritual Art Showcase

Ritual Art Showcase of Austin’s weird and wondrous wizards. This activation event and costume gala built brand awareness for Enchantments Media’s new Youtube channel and provided a platform for mixed-level performers to influence the community with their unique ritual performance magic in a supportive setting.

Art Direction, Experience, SoundsIsabeau Strega (Raby)November 3, 2019Event Prodution, Social Practice, Performances, Workshops, Arts Programming, Experiential Marketing, Executive Leadership, Team Building, Click Funnels, Video Production, Digital Marketing

Vet's Best

As the in-house Art Director at The Bramton Co., I directed the re-branding, strategy, and packaging design for Vet’s Best, a newly acquired line of natural pet care supplements. This brand design was so successful, it is still in use, unchanged more than 20 years later. This product line contained over 50 SKUs and is available in mass retail.

Art Direction, Design, Branding, PackagingIsabeau Strega (Raby)October 18, 2019Advertising, Focus Groups, Packaging, Mass Retail, Digital Marketing, Minimum Viable Branding, Brand Strategy, Brand I.D., Project Managment

Donna Philosophica

Donna Philosophica is a leading astrologer, life coach, and educator in Austin, Texas. Her brand architecture was developed as a throw-back to Aubrey Beardsley and a nod to the esoteric mystic arts.

Art Direction, Design, Branding, IllustrationIsabeau Strega (Raby)October 17, 2018Creative Direction, Brand I.D., Digital Marketing

Raby Music

Raby Music was crafted to embody the essence of 'wizard-pop' — a fusion of genre-bending music rooted in a low-fi 80s aesthetic. This distinctive style permeated every aspect of a multi-national digital marketing campaign leading up to the release of the 2017 album, Nudibranch.

Art Direction, Digital Marketing, Branding, UX, SoundsIsabeau Strega (Raby)October 8, 2018Music Marketing, Music Production, Digital Marketing, Creative Direction, UX Design

Wiv Luv - Water Fest

Wiv Luv was a fiscally sponsored non-profit that helped communities thrive in harmony with nature through educational multi-media and inspiration experiences. I founded the non-profit to raise awareness of the health of the Texas Bays.

Solar Sorcery

Solar Sorcery is Austin’s new source for all things solar. Designed to provide resources, recommendations, watchdog updates, and sustainability stats to eco-minded Austinites. A trusted resource in Solar!

Art Direction, Design, Education, Digital Marketing, Branding, UX, Social PracticeIsabeau Strega (Raby)October 6, 2018Brand I.D., Digital Marketing, UX Design

Port O'Connor Crawfish Fest

The Chamber of Commerce in Port O’Connor, Texas, commissioned Raby Creative to develop the advertising and promotional poster for the annual Port O’Connor Crawfish Festival.

Art Direction, Design, Illustration, Branding, Fine Art, Digital Marketing, Experiential Branding, Experience, Social PracticeIsabeau Strega (Raby)October 6, 2018Large Format, Advertising, Creative Direction, Illustration, Event Design, Digital Marketing

Limoneira Beauty

Limoneira, the U.S.’s largest lemon manufacturer, commissioned Raby Creative to developed their 2013 email marketing campaigns to bolster the new line of beauty products.

Art Direction, Design, Digital Marketing, UXIsabeau Strega (Raby)October 6, 2018Infographics, Creative Direction, Digital Marketing, Brand Strategy, Email Design

Farewell Show

A simple social promo flyer commissioned by the Bourgeois Mystics as a farewell to two of the core bandmates.

Art Direction, Design, Digital MarketingIsabeau Strega (Raby)October 4, 2018Music Marketing, Digital Marketing, Creative Direction