Omega Mart

Raby led the creative design and execution for several variations of key art featured in hundreds of high-profile las Vegas placements. This $million outdoor marketing campaign ensured omega mart was the top grossing exhibit in 2023 and 2024.

Art Direction, Design, Branding, Social Practice, Digital MarketingIsabeau Strega (Raby)April 24, 2024Brand I.D., Creative Direction, Packaging, Retail Displays, Tradeshows, OOH and Billboards, Digital Marketing, UX Design, Sign Design, Advertising, Brand Strategy

Simple Solution

As the in-house Art Director at The Bramton Co., I directed the branding and packaging design for over 150 SKUS in the Simple Solution line of pet care and waste management products.

Questech

Questech is the largest manufacturer of metallic tile in the U.S. As their Creative Director, I defined the brand architecture, unified the sub-brands with consistent messaging, established the copy tone, directed photography, styled interiors, developed P.O.P. designs, and designed all major digital and print projects.

Art Direction, Design, Branding, UX, Interior Design, Digital MarketingIsabeau Strega (Raby)December 13, 2019Photography, Tradeshows, Mass Retail, Brand I.D., Brand Strategy, UX Design, Digital Marketing, Interior Design, Retail Displays, Advertising

Bagley Bait

As an Art Director at Square One Agency, I directed the 2012 rebrand and packaging designs for Bagley Bait, one of the largest hard bait manufacturers in the U.S.

Art Direction, Design, Packaging, BrandingIsabeau Strega (Raby)October 8, 2018Brand I.D., Retail Displays, Packaging, Creative Direction

Wholly Guacamole

While serving as the Art Director at Square One Agency in Dallas, I lead the packaging design for their new Wholly Supper Sauces line as well as the creative for a successful digital media marketing campaign.

Art Direction, Design, Branding, PackagingIsabeau Strega (Raby)October 3, 2018Leadership, Minimum Viable Branding, Packaging, Mass Retail, Retail Displays, Digital Marketing, UX Design

Levure Bakery

Levure Bakery is the go-to, organic, neighborhood bakery in the Woodlands, Texas. They commissioned Raby Creative to develop their branding through vivid story-telling and engaging toile illustrations.