Levure Bakery
Levure Bakery is the go-to, organic, neighborhood bakery in the Woodlands, Texas. They commissioned Raby Creative to develop their branding through vivid story-telling and engaging toile illustrations.
The Outcome
The Challenge
The Role:
The Rubiralta family has a rich history in traditional French baking. They came to me with the Levure Restaurant concept and commissioned me to develop their brand strategy and overall art direction.
We began from scratch, pun intended, on a tight start-up budget. The majority of funding would go toward the build and the kitchen so they used Raby Creative's strategic branding process to maximize the chances of nailing the brand strategy.
The process:
The Rubiralta’s provided a creative brief detailing audience psychographics, founding ethos, and core values. The brief also included architectural renderings and neighborhood market research.
I pitched and executed unique brand strategies to excite patrons about French Bakery culture through every customer touch-point, from French toile bakery paper illustration to illustrious stories about French pastry dramas printed on baguette bags. The Rubiraltas came to me with a logo, but I deployed the remaining brand strategies. Environmental branding included window decals, chalkboard art, staff aprons, custom tiles, upholstery, bathroom under-sink curtains, and kitschy signage featuring french quotes about whole foods and premium ingredients.
Product branding featured French toile illustrations of whimsical neighborhood scenes starring random pastries. The brand through-lines were the custom toile pattern and historical French fables.
The themes extended to printed baguette bags, coffee bag labels, syrup labels, pastry paper, packaging, and digital content.
This French toile illustration features a romantic neighborhood of bread-based shenanigans. This print is used on their bakery paper, to-go wraps, and packaging elements.
The levure logo was redrawn to integrate a subtle, hand-rendered feel. One color plays well with producton.
The levure sticker, for sealing wraps.
Levure is now a raging success! Their second franchise just opened. Sales are surpassed each year as they continue to exemplify “Your Neighborhood Bakery” with live local musicians, community events, and locally-sourced food and drink. The original visual brand elements continue to tell the Levure story.
