Rich Wizards is my 12-week Brand Strategy course. Attendance is booked through 2025, but you can join the waiting list for an open spot!
Exceptional branding meets you as an archetype and enchants you right where you are. Exceptional branding reaches out and adds value to your life before you’re even conscious of an offering. A brand strategist asks, “How do your audiences want to feel? Why does this exist? How is it different or the same? Where is it headed?” We draw out the insights.
As the in-house Art Director at The Bramton Co., now Hero Pet Brands, Amanda Raby directed the branding strategy, creative marketing, packaging designs for over 150 SKUS in theSimple Solution line of pet care and waste management products.
As the in-house Art Director at The Bramton Co., I directed the re-branding, strategy, and packaging design for Vet’s Best, a newly acquired line of natural pet care supplements. This brand design was so successful, it is still in use, unchanged more than 20 years later. This product line contained over 50 SKUs and is available in mass retail.
Panacea is a new line of small batch health elixirs designed for the health and supplements aisle in boutique grocery stores. As Panacea geared up to launch their debut products, they approached me to develop their branding and packaging designs.
Levure Bakery is the go-to, organic, neighborhood bakery in the Woodlands, Texas. They commissioned Raby Creative to develop their branding through vivid story-telling and engaging toile illustrations.
