Panacea Tonics
Panacea is a new line of small batch health elixers designed for the health and supplements aisle in boutique grocery stores. As Panacea geared up to launch their debut products, they approached me to develop their branding and packaging designs.
The Outcome
The Challenge
Panacea was brand new! With no brand awareness and no distribution, the packaging designs would serve as 100% of the advertising budget.
The Role
I developed the creative brief via my proprietary interview process and refined the art direction through market research and client buy-in.
I conceptualized 6 rounds of design based on project specs (1 color print + gold foil stamping) and very specific art direction from the client (Fibonacci spiral and alchemical nods.
I eventually convinced the client to explore a 4 color process print on holographic foil, which she loved.
The final design, below, was chosen for the final treatment. She is currently assembling her pitch decks and patents on the formula and is eager to break into specialty boutiques across America.
“I can’t say enough about Amanda’s designs. She nailed my vision in every way. I had such a hard time choosing from each design because I loved them all so much. She is not only a gifted artist, she is a keen intuitive with the insight to reach into your mind and draw out the beauty. ”