Port O'Connor Beach Bash
As a core member of the Chamber of Commerce in Port O’Connor, Texas, Raby Creative developed the advertising and promotional product designs for the annual Labor Day Beach Bash.
The Outcome
The Challenge
The annual Labor Day Beach bash was a relatively new event. Most of the production budget had been spent on booking a big-name country singer. We needed a powerful design to command attention on billboards, print, and social. Additionally, the design had to work well as a collectors item on T-Shirts, Koozies, and other promotional products.
Previous projects, including the POC Crawfish Fest and POC Tourism Ads, were slowly establishing an air of nostalgia so this would also need to fall into the same vein.
The Role:
I developed the creative brief based on feedback from the chamber then set out to develop a few rough sketches of the concepts. Symmetry lended itself to a quicker turn-around so all my concepts were “flipped”. The board chose the idea of the mermaid guitarists and I set out to illustrate the composition.
I designed the composition to look screen-printed and rendered a few color variations to integrate with pre-colored promotional products.
The Labor Day Beach Bash was a raging success with the vast majority of income resulting from T-Shirt sales, as opposed to ticket sales.
I’m honored to have been granted the opportunity to further establish quality designs for my hometown tourism campaigns.