Omega Mart

Raby led the creative design and execution for several variations of key art featured in hundreds of high-profile las Vegas placements. This $million outdoor marketing campaign ensured omega mart was the top grossing exhibit in 2023 and 2024.

Art Direction, Design, Branding, Social Practice, Digital MarketingIsabeau Strega (Raby)April 24, 2024Brand I.D., Creative Direction, Packaging, Retail Displays, Tradeshows, OOH and Billboards, Digital Marketing, UX Design, Sign Design, Advertising, Brand Strategy

Port O'Connor, Texas Tourism Board

As a core member of the Chamber of Commerce in Port O’Connor, Texas, Raby Creative developed the advertising and promotional product designs for Port O’Connor’s tourism campaigns.

Art Direction, Design, Illustration, Branding, Fine Art, Digital MarketingIsabeau Strega (Raby)April 21, 2022Advertising, Experiential Marketing, Brand Strategy, Campaign Strategy, Illustration, Sign Design, UX Design

Simple Solution

As the in-house Art Director at The Bramton Co., I directed the branding and packaging design for over 150 SKUS in the Simple Solution line of pet care and waste management products.

Questech

Questech is the largest manufacturer of metallic tile in the U.S. As their Creative Director, I defined the brand architecture, unified the sub-brands with consistent messaging, established the copy tone, directed photography, styled interiors, developed P.O.P. designs, and designed all major digital and print projects.

Art Direction, Design, Branding, UX, Interior Design, Digital MarketingIsabeau Strega (Raby)December 13, 2019Photography, Tradeshows, Mass Retail, Brand I.D., Brand Strategy, UX Design, Digital Marketing, Interior Design, Retail Displays, Advertising

Vet's Best

As the in-house Art Director at The Bramton Co., I directed the re-branding, strategy, and packaging design for Vet’s Best, a newly acquired line of natural pet care supplements. This brand design was so successful, it is still in use, unchanged more than 20 years later. This product line contained over 50 SKUs and is available in mass retail.

Art Direction, Design, Branding, PackagingIsabeau Strega (Raby)October 18, 2019Advertising, Focus Groups, Packaging, Mass Retail, Digital Marketing, Minimum Viable Branding, Brand Strategy, Brand I.D., Project Managment

Port O'Connor Beach Bash

As a core member of the Chamber of Commerce in Port O’Connor, Texas, Raby Creative developed the advertising and promotional product designs for the annual Labor Day Beach Bash.

Art Direction, Design, Illustration, BrandingIsabeau Strega (Raby)October 8, 2018Murals, Large Format, Advertising, Marketing

Port O'Connor Crawfish Fest

The Chamber of Commerce in Port O’Connor, Texas, commissioned Raby Creative to develop the advertising and promotional poster for the annual Port O’Connor Crawfish Festival.

Art Direction, Design, Illustration, Branding, Fine Art, Digital Marketing, Experiential Branding, Experience, Social PracticeIsabeau Strega (Raby)October 6, 2018Large Format, Advertising, Creative Direction, Illustration, Event Design, Digital Marketing

Levure Bakery

Levure Bakery is the go-to, organic, neighborhood bakery in the Woodlands, Texas. They commissioned Raby Creative to develop their branding through vivid story-telling and engaging toile illustrations.