Omega Mart

Raby led the creative design and execution for several variations of key art featured in hundreds of high-profile las Vegas placements. This $million outdoor marketing campaign ensured omega mart was the top grossing exhibit in 2023 and 2024.

Experiential Branding, Packaging, Product DesignIsabeau Strega (Raby)April 24, 2024Brand I.D., Creative Direction, Packaging, Retail Displays, Tradeshows, OOH and Billboards, Digital Marketing, UX Design, Sign Design, Advertising, Brand Strategy

Port O'Connor, Texas Tourism Board

As a core member of the Chamber of Commerce in Port O’Connor, Texas, Raby Creative developed the advertising and promotional product designs for Port O’Connor’s tourism campaigns.

Events, Experiential BrandingIsabeau Strega (Raby)April 21, 2022Advertising, Experiential Marketing, Brand Strategy, Campaign Strategy, Illustration, Sign Design, UX Design

Simple Solution

As the in-house Art Director at The Bramton Co., now Hero Pet Brands, Amanda Raby directed the branding strategy, creative marketing, packaging designs for over 150 SKUS in the Simple Solution line of pet care and waste management products.

Packaging, Product Design, Brand StrategyIsabeau Strega (Raby)May 27, 2020Focus Groups, Packaging, Brand I.D., Mass Retail, Brand Strategy, Retail Displays, Advertising, Print Tech, Photography, UX Design, Project Managment

Questech

Questech is the largest manufacturer of metallic tile in the U.S. As their Creative Director, I defined the brand architecture, unified the sub-brands with consistent messaging, established the copy tone, directed photography, styled interiors, developed P.O.P. designs, and designed all major digital and print projects.

Branding, UX, Interior DesignIsabeau Strega (Raby)December 13, 2019Photography, Tradeshows, Mass Retail, Brand I.D., Brand Strategy, UX Design, Digital Marketing, Interior Design, Retail Displays, Advertising

Vet's Best

As the in-house Art Director at The Bramton Co., I directed the re-branding, strategy, and packaging design for Vet’s Best, a newly acquired line of natural pet care supplements. This brand design was so successful, it is still in use, unchanged more than 20 years later. This product line contained over 50 SKUs and is available in mass retail.

Packaging, Product Design, Brand StrategyIsabeau Strega (Raby)October 18, 2019Advertising, Focus Groups, Packaging, Mass Retail, Digital Marketing, Minimum Viable Branding, Brand Strategy, Brand I.D., Project Managment

Port O'Connor Beach Bash

As a core member of the Chamber of Commerce in Port O’Connor, Texas, Raby Creative developed the advertising and promotional product designs for the annual Labor Day Beach Bash.

IllustrationIsabeau Strega (Raby)October 8, 2018Murals, Large Format, Advertising, Marketing

Port O'Connor Crawfish Fest

The Chamber of Commerce in Port O’Connor, Texas, commissioned Raby Creative to develop the advertising and promotional poster for the annual Port O’Connor Crawfish Festival.

Illustration, Experiential Branding, EventsIsabeau Strega (Raby)October 6, 2018Large Format, Advertising, Creative Direction, Illustration, Event Design, Digital Marketing

Levure Bakery

Levure Bakery is the go-to, organic, neighborhood bakery in the Woodlands, Texas. They commissioned Raby Creative to develop their branding through vivid story-telling and engaging toile illustrations.

Interior Design, Experiential Branding, Illustration, Brand StrategyIsabeau Strega (Raby)October 3, 2018Illustration, Brand I.D., Brand Strategy, Minimum Viable Branding, Creative Direction, Retail Displays, Restaurant Branding, Packaging, Digital Marketing, Menu Design, Environmental Design, Advertising