Simple Solution

As the in-house Art Director at The Bramton Co., now Hero Pet Brands, Amanda Raby directed the branding strategy, creative marketing, packaging designs for over 150 SKUS in the Simple Solution line of pet care and waste management products.

Packaging, Product Design, Brand StrategyIsabeau Strega (Raby)May 27, 2020Focus Groups, Packaging, Brand I.D., Mass Retail, Brand Strategy, Retail Displays, Advertising, Print Tech, Photography, UX Design, Project Managment

Questech

Questech is the largest manufacturer of metallic tile in the U.S. As their Creative Director, I defined the brand architecture, unified the sub-brands with consistent messaging, established the copy tone, directed photography, styled interiors, developed P.O.P. designs, and designed all major digital and print projects.

Branding, UX, Interior DesignIsabeau Strega (Raby)December 13, 2019Photography, Tradeshows, Mass Retail, Brand I.D., Brand Strategy, UX Design, Digital Marketing, Interior Design, Retail Displays, Advertising

Vet's Best

As the in-house Art Director at The Bramton Co., I directed the re-branding, strategy, and packaging design for Vet’s Best, a newly acquired line of natural pet care supplements. This brand design was so successful, it is still in use, unchanged more than 20 years later. This product line contained over 50 SKUs and is available in mass retail.

Packaging, Product Design, Brand StrategyIsabeau Strega (Raby)October 18, 2019Advertising, Focus Groups, Packaging, Mass Retail, Digital Marketing, Minimum Viable Branding, Brand Strategy, Brand I.D., Project Managment

Panacea Tonics

Panacea is a new line of small batch health elixirs designed for the health and supplements aisle in boutique grocery stores. As Panacea geared up to launch their debut products, they approached me to develop their branding and packaging designs.

Packaging, Product Design, Brand StrategyIsabeau Strega (Raby)October 8, 2018Illustration, Minimum Viable Branding, Creative Direction, Packaging, Mass Retail, Brand I.D., Brand Strategy, Copywriting

Pawsafe

As the in-house Art Director at The Bramton Co., I directed the branding and packaging design for the initial six SKUs in the Pawsafe line of Household cleaners.

Art Direction, Packaging, Product DesignIsabeau Strega (Raby)October 6, 2018Focus Groups, Minimum Viable Branding, Brand Strategy, Brand I.D., Packaging, Mass Retail, Photo Direction, Creative Direction, Leadership

Wholly Guacamole

While serving as the Art Director at Square One Agency in Dallas, I lead the packaging design for their new Wholly Supper Sauces line as well as the creative for a successful digital media marketing campaign.

Art Direction, Design, PackagingIsabeau Strega (Raby)October 3, 2018Leadership, Minimum Viable Branding, Packaging, Mass Retail, Retail Displays, Digital Marketing, UX Design