Potent Steam

This Raby creative original was designed as an experiment in genius cultivation. The screen-printed bottle serves as a glow-in-the-dark nightlight, sustainable water bottle, and magic spell - all in one triple-threat!

Art Direction, Illustration, Design, PackagingIsabeau Strega (Raby)June 30, 2020Illustration, Packaging, Copywriting, Print Tech, UX Design

Simple Solution

As the in-house Art Director at The Bramton Co., I directed the branding and packaging design for over 150 SKUS in the Simple Solution line of pet care and waste management products.

Vet's Best

As the in-house Art Director at The Bramton Co., I directed the re-branding, strategy, and packaging design for Vet’s Best, a newly acquired line of natural pet care supplements. This brand design was so successful, it is still in use, unchanged more than 20 years later. This product line contained over 50 SKUs and is available in mass retail.

Art Direction, Design, Branding, PackagingIsabeau Strega (Raby)October 18, 2019Advertising, Focus Groups, Packaging, Mass Retail, Digital Marketing, Minimum Viable Branding, Brand Strategy, Brand I.D., Project Managment

Blackheart Beauty

Blackheart Beauty is the private label for Hot Topic’s perfumes and beauty products. Their new line of colognes and perfumes needed a packaging upgrade. They commissioned me for packaging ideation.

Art Direction, Design, PackagingIsabeau Strega (Raby)October 8, 2018Packaging, Hot Topic, Brand I.D.

Bagley Bait

As an Art Director at Square One Agency, I directed the 2012 rebrand and packaging designs for Bagley Bait, one of the largest hard bait manufacturers in the U.S.

Art Direction, Design, Packaging, BrandingIsabeau Strega (Raby)October 8, 2018Brand I.D., Retail Displays, Packaging, Creative Direction

Panacea Tonics

Panacea is a new line of small batch health elixers designed for the health and supplements aisle in boutique grocery stores. As Panacea geared up to launch their debut products, they approached me to develop their branding and packaging designs.

Art Direction, Design, Branding, Packaging, IllustrationIsabeau Strega (Raby)October 8, 2018Illustration, Minimum Viable Branding, Creative Direction, Packaging, Mass Retail, Brand I.D., Brand Strategy, Copywriting

Pawsafe

As the in-house Art Director at The Bramton Co., I directed the branding and packaging design for the initial six SKUs in the Pawsafe line of Household cleaners.

Art Direction, Design, Branding, PackagingIsabeau Strega (Raby)October 6, 2018Focus Groups, Minimum Viable Branding, Brand Strategy, Brand I.D., Packaging, Mass Retail, Photo Direction, Creative Direction, Leadership

Wholly Guacamole

While serving as the Art Director at Square One Agency in Dallas, I lead the packaging design for their new Wholly Supper Sauces line as well as the creative for a successful digital media marketing campaign.

Art Direction, Design, Branding, PackagingIsabeau Strega (Raby)October 3, 2018Leadership, Minimum Viable Branding, Packaging, Mass Retail, Retail Displays, Digital Marketing, UX Design

Levure Bakery

Levure Bakery is the go-to, organic, neighborhood bakery in the Woodlands, Texas. They commissioned Raby Creative to develop their branding through vivid story-telling and engaging toile illustrations.