Omega Mart

Raby led the creative design and execution for several variations of key art featured in hundreds of high-profile las Vegas placements. This $million outdoor marketing campaign ensured omega mart was the top grossing exhibit in 2023 and 2024.

Experiential Branding, Packaging, Product DesignIsabeau Strega (Raby)April 24, 2024Brand I.D., Creative Direction, Packaging, Retail Displays, Tradeshows, OOH and Billboards, Digital Marketing, UX Design, Sign Design, Advertising, Brand Strategy

Potent Steam

THIS DIRECT-PRINT BOTTLE DESIGN SERVES AS A GLOW-IN-THE-DARK NIGHTLIGHT, A SUSTAINABLE WATER BOTTLE, AND A MAGIC SPELL FOR GENIUS CULTIVATION. TRIPLE-THREAT!

Packaging, Product Design, IllustrationIsabeau Strega (Raby)June 30, 2020Illustration, Packaging, Copywriting

Simple Solution

As the in-house Art Director at The Bramton Co., now Hero Pet Brands, Amanda Raby directed the branding strategy, creative marketing, packaging designs for over 150 SKUS in the Simple Solution line of pet care and waste management products.

Packaging, Product Design, Brand StrategyIsabeau Strega (Raby)May 27, 2020Focus Groups, Packaging, Brand I.D., Mass Retail, Brand Strategy, Retail Displays, Advertising, Print Tech, Photography, UX Design, Project Managment

Vet's Best

As the in-house Art Director at The Bramton Co., I directed the re-branding, strategy, and packaging design for Vet’s Best, a newly acquired line of natural pet care supplements. This brand design was so successful, it is still in use, unchanged more than 20 years later. This product line contained over 50 SKUs and is available in mass retail.

Packaging, Product Design, Brand StrategyIsabeau Strega (Raby)October 18, 2019Advertising, Focus Groups, Packaging, Mass Retail, Digital Marketing, Minimum Viable Branding, Brand Strategy, Brand I.D., Project Managment

Blackheart Beauty

Blackheart Beauty is the private label for Hot Topic’s perfumes and beauty products. Their new line of colognes and perfumes needed a packaging upgrade. They commissioned me for packaging ideation.

Art Direction, Design, PackagingIsabeau Strega (Raby)October 8, 2018Packaging, Hot Topic, Brand I.D.

Bagley Bait

As an Art Director at Square One Agency, I directed the 2012 rebrand and packaging designs for Bagley Bait, one of the largest hard bait manufacturers in the U.S.

Art Direction, Design, PackagingIsabeau Strega (Raby)October 8, 2018Brand I.D., Retail Displays, Packaging, Creative Direction

Panacea Tonics

Panacea is a new line of small batch health elixirs designed for the health and supplements aisle in boutique grocery stores. As Panacea geared up to launch their debut products, they approached me to develop their branding and packaging designs.

Packaging, Product Design, Brand StrategyIsabeau Strega (Raby)October 8, 2018Illustration, Minimum Viable Branding, Creative Direction, Packaging, Mass Retail, Brand I.D., Brand Strategy, Copywriting

Pawsafe

As the in-house Art Director at The Bramton Co., I directed the branding and packaging design for the initial six SKUs in the Pawsafe line of Household cleaners.

Art Direction, Packaging, Product DesignIsabeau Strega (Raby)October 6, 2018Focus Groups, Minimum Viable Branding, Brand Strategy, Brand I.D., Packaging, Mass Retail, Photo Direction, Creative Direction, Leadership

Wholly Guacamole

While serving as the Art Director at Square One Agency in Dallas, I lead the packaging design for their new Wholly Supper Sauces line as well as the creative for a successful digital media marketing campaign.

Art Direction, Design, PackagingIsabeau Strega (Raby)October 3, 2018Leadership, Minimum Viable Branding, Packaging, Mass Retail, Retail Displays, Digital Marketing, UX Design