Brand Strategy
Your journey to purpose-driven legacy branding begins here
ALIGN YOUR BRAND TO CONNECT AT EVERY TOUCH POINT
CATALYZE YOUR ETHOS FOR GROWTH
Exceptional branding meets you as an archetype and enchants you right where you are. Exceptional branding reaches out and adds value to your life before you’re even conscious of an offering. A brand strategist asks, “How do your audiences want to feel? Why does this exist? How is it different or the same? Where is it headed?” We draw out the insights.
Features
12, 1-hour Strategy Sessions
Exercises and Prompts
Targeted Insights
Sessions
Purpose, Mission, Vision
Brand Personality
Target Audience + Research
Insights + Gap Analysis
Positioning
Concepts / Strategies
Plan Forward
Add-Ons
Social Media PLAYBOOK
Brand ARCHITECTURE GUIDE
Custom DESIGN Templates
Additional services are only available to Brand Strategy course graduates who maintain their Rich Wizards membership status for 6 months.
Course curriculum
Weeks 1 & 2
Purpose, Mission, Vision, Goals
Purpose: What is the motivation and drive behind the brand. The Why. Why does the brand exist and why should people care?
Vision: What does the brand want to accomplish. The What or the North Star. What is the desired future state for the brand?
Mission: How will you accomplish this? The How. How are you going to live the purpose and reach the vision?
Goals: Defining our long-term goals aligns our brand as we move into tactics and strategies.
Weeks 3 & 4
BRAND PERSONALITY
Brand Archetype: identifying and defining the brand’s personality will lay the foundation for all future communication and design efforts.
Brand Identity Pyramid: empathy mapping your brand within the context of our culture allows the brand to meet the target audience as a friend.
Traits and Values: Defining the brand’s intrinsic values and attributes. Discovering why it is what it is and why it is not the alternative.
Weeks 5 & 6
Minimum Viable Audience (MVA)
Niche Target Persona: Empathizing with your target helps us map the best way to speak to them and market the brand. To target your niche persona, we must cultivate empathy and truly understand their needs, attractions and aversions. Saying no to marketing to everyone can be difficult but it is crucial to focus on in on specific marketing segmentation. We’ll draft persona for research and afterwards narrow our target to one ideal person and curate our marketing towards them.
Research: We use qualitative and quantitative research to discover how the target audience moves through the world.
Weeks 7 & 8
insights + Gap analysis
Discovery: The three most important findings we didn’t know about our customers before doing the research
Empathy Map: Details our minimum viable audience and their preferences. This map guides us to meet audiences where they are, as a friend, and dance them to their ideal life through our offerings.
Analysis: current vs. where we would like to be
Weeks 9 & 10
Positioning
Unique Value Proposition: Clearly defining the brand’s unique value as a point of differentiation in the market.
Unique Point of View: This POV shapes the direction of all social and marketing content.
Channel Specific: As each platform and channel is unique, your Communication Hierarchy should be uniquely tailored. The brand voice, POV, and UVP is fashioned to speak to audiences unique to each platform.
Weeks 11 & 12
Strategies & roadmap
Unique Strategies: Specific and tailored strategies for your brand are detailed based on where we want to be, your target audience, your goals, and your unique POV. These strategies may be services offerings, product designs, or marketing campaigns.
Roadmap: Each unique strategy is clearly mapped to help you achieve your one, five, and ten year goals. You’ll have the exact path and actions needed to build your brand into a renowned legacy.