Meow Wolf’s presents “Gone Fishing” pop-up at Texas eclipse festival dazzled over 40,000 participants with a tackle-shop kitsch fishing experience

Raby directed branding, digital promotions, creative marketing, and signage while supporting the performance, booking and promotion teams.

Art Direction, Design, Branding, Social Practice, Experiential Branding, Illustration, Digital MarketingIsabeau Strega (Raby)May 4, 2024Brand I.D., Creative Direction, Experiential Design, Illustration, Social Marketing, Sign Design, Digital Marketing, Brand Strategy

Omega Mart

Raby led the creative design and execution for several variations of key art featured in hundreds of high-profile las Vegas placements. This $million outdoor marketing campaign ensured omega mart was the top grossing exhibit in 2023 and 2024.

Art Direction, Design, Branding, Social Practice, Digital MarketingIsabeau Strega (Raby)April 24, 2024Brand I.D., Creative Direction, Packaging, Retail Displays, Tradeshows, OOH and Billboards, Digital Marketing, UX Design, Sign Design, Advertising, Brand Strategy

Meow Wolf

As a Senior Designer for Meow Wolf, Amanda Raby developed branding strategies, marketing campaigns and design assets at Meow Wolf’s In-house Design agency, Vis-Dev.

Art Direction, Design, Branding, Social Practice, Experiential BrandingIsabeau Strega (Raby)March 2, 2024Brand I.D., Creative Direction, Brand Strategy, Experiential Design, UX Design, Digital Marketing, Project Managment, Leadership

House of Yes & House of X

Raby Creative directed marketing and digital event production for two cirque-inspired New York nightclubs: House of Yes and House of X. With a bustling event schedule, each club hosts 6-10 weekly events, drawing in crowds of 600-800 patrons per night.

Art Direction, Design, Branding, Social Practice, Digital Marketing, Experiential BrandingIsabeau Strega (Raby)April 5, 2022CRM, Brand I.D., Creative Direction, Content Strategy, Experiential Marketing, Event Design, UX Design, Digital Marketing, Growth Marketing, Click Funnels, Executive Leadership, Team Building

Southwest Key Programs

I directed the marketing, branding, and content strategies for the world's largest provider of immigrant children's shelters, Southwest Key Programs.

Art Direction, Design, Branding, Social Practice, Digital MarketingIsabeau Strega (Raby)March 24, 2022Brand I.D., Non-Profit, Creative Direction, Annual Reports, Content Strategy, Executive Leadership, Digital Marketing, Environmental Design, Illustration, Team Building, Corporate Strategy, Brand Strategy, Video Production

Enchantments Media

Enchantments Media was founded as social-practice art to help audiences liberate their creative genius and love their fate. Featuring immersive public rituals, performance art showcases, wizard community forums, courses in vocal chaos magic, and educational multi-media on psycho-magic

Swamp Witch - Music Video

Swamp Witch was written and produced by Raby Creative to inspire an awareness of the fragility of the Texas Coast. The Swamp Witch Music Video was later produced and co-directed by Nils Hoover to deepen the awareness of the ecocide occurring in the most bio-diverse region of the U.S. - the heart of the Texas Coast.

Art Direction, Sounds, Video, Social PracticeIsabeau Strega (Raby)October 17, 2018Music Marketing, Music Video, Video Production, social practice, Music Production, Creative Direction

Wiv Luv - Water Fest

Wiv Luv was a fiscally sponsored non-profit that helped communities thrive in harmony with nature through educational multi-media and inspiration experiences. I founded the non-profit to raise awareness of the health of the Texas Bays.

Solar Sorcery

Solar Sorcery is Austin’s new source for all things solar. Designed to provide resources, recommendations, watchdog updates, and sustainability stats to eco-minded Austinites. A trusted resource in Solar!

Art Direction, Design, Education, Digital Marketing, Branding, UX, Social PracticeIsabeau Strega (Raby)October 6, 2018Brand I.D., Digital Marketing, UX Design

Port O'Connor Crawfish Fest

The Chamber of Commerce in Port O’Connor, Texas, commissioned Raby Creative to develop the advertising and promotional poster for the annual Port O’Connor Crawfish Festival.

Art Direction, Design, Illustration, Branding, Fine Art, Digital Marketing, Experiential Branding, Experience, Social PracticeIsabeau Strega (Raby)October 6, 2018Large Format, Advertising, Creative Direction, Illustration, Event Design, Digital Marketing