Southwest Key Programs

I directed the marketing, branding, and content strategies for the world's largest provider of immigrant children's shelters, Southwest Key Programs.

Branding, Social PracticeIsabeau Strega (Raby)March 24, 2022Brand I.D., Non-Profit, Creative Direction, Annual Reports, Content Strategy, Executive Leadership, Digital Marketing, Environmental Design, Illustration, Team Building, Corporate Strategy, Brand Strategy, Video Production

Questech

Questech is the largest manufacturer of metallic tile in the U.S. As their Creative Director, I defined the brand architecture, unified the sub-brands with consistent messaging, established the copy tone, directed photography, styled interiors, developed P.O.P. designs, and designed all major digital and print projects.

Branding, UX, Interior DesignIsabeau Strega (Raby)December 13, 2019Photography, Tradeshows, Mass Retail, Brand I.D., Brand Strategy, UX Design, Digital Marketing, Interior Design, Retail Displays, Advertising

Hobotechnologies

Hobotechnologies is the #1 resource for Ableton Live users and the music blog of Hobotech. The educational power blog by Jon Margulies, author of Ableton Live user books, was designed for users to easily navigate the complex and wonderful world of music production in Ableton Live.

Art Direction, Design, UX, Education, BrandingIsabeau Strega (Raby)October 9, 2018Music Marketing, Ableton Live, Website, UX Design, Brand Strategy, Brand I.D., Creative Direction

Austin Fashion Week

When Clever Maven events and production commissioned me to develop the branding for Austin Fashion Week, I was overjoyed! I developed the branding, programs, landing pages and sponsorship decks for both the Main Events and Spectre, the Grande Finale party.

Art Direction, Design, Branding, Digital Marketing, Experiential BrandingIsabeau Strega (Raby)October 9, 2018Logo Design, Photography, Sponsorship Deck, Typography, Fashion, Styling, Website, Posters, events, Pitch Decks, Event Prodution

Raby Music

Raby Music was crafted to embody the essence of 'wizard-pop' — a fusion of genre-bending music rooted in a low-fi 80s aesthetic. This distinctive style permeated every aspect of a multi-national digital marketing campaign leading up to the release of the 2017 album, Nudibranch.

Art Direction, Digital Marketing, Branding, UX, SoundsIsabeau Strega (Raby)October 8, 2018Music Marketing, Music Production, Digital Marketing, Creative Direction, UX Design

Crash Alchemy

Crash Alchemy was Austin’s premier performance art troupe from 2013-2016. The director, Agent Red, commissioned me to direct the branding and photography in preparation for their next production, Twist.

Art Direction, Design, Branding, Experience, Experiential BrandingIsabeau Strega (Raby)October 8, 2018Creative Direction, Brand I.D., Brand Strategy, UX Design, Projection Mapping, Photo Direction, Experiential Design

Rich Wizards

Watercolored textiles for fashion and home, designed using PAOM (Print All Over Me) platform and developed into an e-commerce platform.

Design, Illustration, BrandingIsabeau Strega (Raby)October 8, 2018Brand I.D., Brand Strategy, e-commerce, Photo Direction, Textile Design, Illustration, UX Design, Creative Direction, Pattern

Westwood Natives

I served as the creative director while in residency at Westwood Natives, a permaculture coop in the heart of Texas. Here we see powerful branding strategy carried out across simple UX design, and clean-cut digital marketing.

Art Direction, Design, Branding, UX, Digital MarketingIsabeau Strega (Raby)October 8, 2018Sustainability, Creative Direction, Leadership, Photo Direction, Brand Strategy, Brand I.D., UX Design

Solar Sorcery

Solar Sorcery is Austin’s new source for all things solar. Designed to provide resources, recommendations, watchdog updates, and sustainability stats to eco-minded Austinites. A trusted resource in Solar!

Digital Marketing, UX, BrandingIsabeau Strega (Raby)October 6, 2018Brand I.D., Digital Marketing, UX Design

Tiny Machines

Tiny Machines is bringing back the mission of music from the '60s and '70s that made political/philosophical statements in the hope of changing the world. With their debut album on the way, they commissioned Raby to develop their branding, album art, and digital marketing campaign.

Branding, Digital MarketingIsabeau Strega (Raby)September 3, 2018Illustration, Typography, Music Marketing, Digital Marketing, UX Design

Orphan Angels World Wide

Orphan Angels World Wide brings food, clothes, toys, and aid directly to orphans in developing countries. Raby Creative volunteered to develop their branding package.

Art Direction, Design, BrandingIsabeau Strega (Raby)August 30, 2018Brand I.D., UX Design, Non-Profit, Digital Marketing

Hoot Hoot

LINKA ODUM OF HOOT HOOT POST COMMISSIONED THE BRANDING AND LAUNCH KIT FOR HOOT HOOT’S DEBUT OF THEIR NEW ORLEANS POSTCARD LINE.

Art Direction, Design, BrandingIsabeau Strega (Raby)August 30, 2018Brand I.D., Brand Strategy, Digital Marketing, UX Design, Creative Direction