The art of experience

1. mythic journey

How did you get there? Why on earth did you decide to start this company? What's unique about it? What are the obstacles that almost stopped you from success? How did you rise from the ashes? How did you arrive at your core values? These are the totems that shall be echoed throughout your brand messaging. We need to feel your spirit, your humanity, your trusted rise and fall, your integrity.

2. Core values

Take a look at your mythic journey. Who were the key players and how did they instill a sense of integrity? What tools did you learn to use? What is the spiritual or compassionate essence that must be shared? You'll need three clearly defined values that serve your audience, not just your business. Building your business on customer-focused goals helps keep your company culture healthy and your reputation integrable.

3. priorities

How do the decisions you make reflect value to your audience? Are you building a company that puts profits first, or is it innovation and merit you year to embody? Are you communicating the sacrifices your make to put these values first? Your business practices and consumer touch-points illustrate how you prioritize value over the bottom line which builds trust and realizes your mythic journey.

4. a fool's journey

You must believe the far-fetched is attainable when you ground into your core values and march forward as a trail blazer. Your story must lead you and your customers above and beyond the expected. You must inspire your audience to believe your goals are attainable because you are so grounded in your mission and values. You must inspire them to join your cause. With the fervor of a charismatic, you may influence your audience to buy-in and campaign for your values. Believe it is possible.